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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATION PERFORMANCE: THE CASE STUDY OF TELECOMMUNICATION INDUSTRY |
| Authors Name: | Divya Manoharan , S.Arun prasath |
| Download E-Certificate: | Download |
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IJNRD_170150
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| Published Paper Id: | IJNRD1711003 |
| Published In: | Volume 2 Issue 11, November-2017 |
| DOI: | |
| Abstract: | The research proposal mainly focuses on the impact of customer relationship management on organization performance and profitability. The Telecommunication industry is regulated by the Malawi Communications Regulatory Authority (MACRA) in terms of pricing and other activities, therefore competition in the industry is not price based but value added services and relationship management strategies. The proposed hypothesis tested in this case will be Telecommunication Industry where long term relationship is needed for sustained profitability. The research will involve collecting both qualitative and quantitative data using non probability purposive sampling technique from a cross section of Sales and Marketing Managers, Customer Care Managers and Corporate Relationship Managers including their teams. The research will be conducted using self-administered questionnaires and in depth interviews. The researcher will also collect secondary data from internal records of the organization. However, the researcher might be challenged with getting access to confidential organizational information due to the issues of data security. In this case the researcher needs to seek approval from MTL Executive Management. |
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| Cite Article: | "IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATION PERFORMANCE: THE CASE STUDY OF TELECOMMUNICATION INDUSTRY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.2, Issue 11, page no.13-17, November-2017, Available :http://www.ijnrd.org/papers/IJNRD1711003.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD1711003 Registration ID: 170150 Published In: Volume 2 Issue 11, November-2017 DOI (Digital Object Identifier): Page No: 13-17 Country: mangochi, mangochi, Malawi Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD1711003 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD1711003 |
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