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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Paper Title: A STUDY ON BEHAVIORAL FINANCE IN INVESTMENT DECISIONS OF INVESTORS IN AHMEDABAD
Authors Name: Prof Devrshi Upadhayay , Dr.Paresh Shah
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IJNRD_180274
Published Paper Id: IJNRD1907016
Published In: Volume 4 Issue 7, July-2019
DOI:
Abstract: Behavioral financing is an evolving field that studies how psychological factors affect decision taking under uncertain conditions. Behavioral finance is one of the important topic for us to know about the mindsets of the people about how they think of various things when they invest in various investment avenues. Through this research we came to know about the mentality of the people while they invest in various investment avenues. I.e. what do they think while investing. This paper seeks to find out the major influence of certain behavioral finance concepts such as overconfidence, perception, Representative, anchoring cognitive Dissonance, Regret Aversion, narrow framing and mental accounting on the decision-making process of individual investors in stock market. We conducted a primary research by framing a structured questionnaire and by collecting sample of 181 investors of Ahmedabad. The primary objective was to know effects of behavioral financing on investors and to study the impact and relevance of behavioral financing in investment decision of investors. Whereas secondary objective of our study was to know factors influencing the investors while investing and to study the concepts of behavioral financing and various theories related to it.
Keywords: Behavioral finance, psychological factors, mental accounting
Cite Article: "A STUDY ON BEHAVIORAL FINANCE IN INVESTMENT DECISIONS OF INVESTORS IN AHMEDABAD", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.4, Issue 7, page no.103-114, July-2019, Available :http://www.ijnrd.org/papers/IJNRD1907016.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD1907016
Registration ID: 180274
Published In: Volume 4 Issue 7, July-2019
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Page No: 103-114
Country: Ahemdabad, GUJARAT, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD1907016
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD1907016
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ISSN: 2456-4184
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