INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Social Commerce is a combination of social networking and e-commerce. Social Commerce retail models that have new online marketing strategies or peer-to-peer communication. This model moves social media beyond its traditional role in the discovery process by encouraging consumers. Spending by consumers from Bharat on brands is fueling India's fashion industry. Fashion marketing, mean the process of promoting a fashion brand, business, product, or service in the market and among the public, increasing the sales rate of the product, and delivering the required services to the public. Fashion brands too are rapidly adopting the D2C to help them build a stronger connection with their consumers. The spread of fashion commerce, led in a large way outside the metro cities, has been built on strong legs of e-commerce. Brands that have a compelling story to share can invite a large number of consumers to their fold.
Keywords:
Key words: Fashion Brands, Social Commerce, Online Marketing, Fashion Brand
Cite Article:
"BHARAT ON FASHION RETAIL --Role of Social commerce", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 3, page no.782-787, March-2022, Available :http://www.ijnrd.org/papers/IJNRD2203096.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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