INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
India’s e commerce sector ranked 9th in cross border growth in the global market. Indian e-commerce growth projected to increase its growth by 8% in 2025 from 4% in 2020.It is possible to achieve this predicted growth when food and grocery items,apparels and consumer electronics goods volume of sales increased. By attracting huge investments from global players like Facebook and Google Indias e commerce industries predicting more growth. As of early 2023, the average online retail business had a gross margin of 42.78% and a net margin of 0.64%. The gross profit margin for eCommerce is quite impressive compared to the average for all businesses. Few ecommerce companies are working in loss due to low profit margins. Many ecommerce businesses operate on thin profit margins, which can make it difficult to turn a profit. This can be due to a variety of factors, including high competition, high operating costs, and low prices for goods and services.The author tries to analyse its growth from the existing players in the Indian market.
Keywords:
E commerce ,operating cost, Apparels,consumer electronics
Cite Article:
"E commerce and its Penetration Strategy in India", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.e85-e88, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403410.pdf
Downloads:
00047
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn