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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Market analysis of Verka |
| Authors Name: | Guruaribam Chinchin |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_219471
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| Published Paper Id: | IJNRD2404756 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | Understanding Verka's Market Dynamics in the Evolving Indian Dairy Industry: In India Verka is a well-known dairy brand that competes in a market that is dynamic and constantly evolving. Examining a number of variables that affect Verka’s performance this study examines the company’s place in the Indian dairy market. The study makes use of frameworks for competitive strategy brand management and marketing. India’s dairy industry is expanding significantly due to the countrys large population growing disposable income and changing dietary habits that favor dairy products. As a major participant in this evolution Verka has a long history. The study highlights how crucial it is to comprehend Verka’s brand management tactics which have promoted customer loyalty and trust. To evaluate Verka’s competitive advantages and disadvantages as well as external opportunities and threats google trends and product portfolio differentiation are presented. Its critical to analyze Verka’s rivals using competitor intelligence in order to pinpoint opportunities for innovation and development. Vital information can be obtained by examining market share and consumer preferences for products like cheese UHT milk and ice cream. Verka’s efforts to expand internationally in areas such as the Middle East Australia and Southeast Asia demonstrate the company’s conformity to global trends. An extensive review of international marketing strategies will be conducted in order to assess Verkas competitive positioning. Theoretical frameworks and pragmatic considerations are integrated in this thorough market analysis of Verka. With regard to the ever-changing Indian dairy industry it seeks to offer a comprehensive grasp of Verka’s market dynamics and growth potential. |
| Keywords: | market analysis , export challenges , regional analysis , distribution network |
| Cite Article: | "Market analysis of Verka", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.h508-h540, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404756.pdf |
| Downloads: | 00027 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2404756 Registration ID: 219471 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: h508-h540 Country: Imphal East, Manipur, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404756 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404756 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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