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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | EFFECTS OF THE BRAND ON SALES AND REVENUE GENERATION |
| Authors Name: | Mukul ranjan , Dr Arvinder Kaur |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_220186
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| Published Paper Id: | IJNRD2404825 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | This study delves into the longstanding interest in branding, tracing back to the late 19th century, and the more recent emergence of the corporate brand concept in the 1970s. While product branding aims to enhance awareness, reputation, and perception to drive customer loyalty and increased sales, corporate branding targets shareholder value and goodwill. However, concrete evidence of corporate branding's impact on sales has been lacking. This thesis aims to address this gap by leveraging existing corporate brand data from CoreBrand Index® provided by Principle Partners, alongside financial metrics and media spending data, to empirically demonstrate the corporate brand's influence on sales revenue growth. |
| Keywords: | EFFECTS OF THE BRAND ON SALES AND REVENUE GENERATION |
| Cite Article: | "EFFECTS OF THE BRAND ON SALES AND REVENUE GENERATION", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.i184-i207, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404825.pdf |
| Downloads: | 00048 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404825 Registration ID: 220186 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: i184-i207 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404825 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404825 |
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ISSN: 2456-4184
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