Paper Title
Impact of Advertising on Consumer Buying Process
Article Identifiers
: Authors
Keywords
Advertising, products, services, campaigns are the key factors
Abstract
The present research paper is focusing on the impact of the Advertising on consumer’s buying process, Advertising, product, services; campaigns are the key factors, which raise the consumer’s intentions towards the product and buying behaviours. The buying process is strongly influenced by need of the product which is build by the advertiser. The Study explores that a creative and well executed advertisement has always a great impact on buying trends or purchasing behaviours of the consumers.
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How To Cite (APA)
Dr. Shweta Mishra, Gaurav Shukla, & Abhishek Mishra (December-2019). Impact of Advertising on Consumer Buying Process. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 4(12), 248-252. https://ijnrd.org/papers/IJNRD1912022.pdf
Issue
Volume 4 Issue 12, December-2019
Pages : 248-252
Other Publication Details
Paper Reg. ID: IJNRD_192379
Published Paper Id: IJNRD1912022
Downloads: 000122022
Research Area: Engineering
Author Type: Foreign Author
Country: -, -, --
Published Paper PDF: https://ijnrd.org/papers/IJNRD1912022.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD1912022
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