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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: April 2024
Volume 9 | Issue 4
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| Paper Title: | Systematic Review of Green Marketing Literature: A Critical study. |
| Authors Name: | Rajesh Kumar , Dr. Ani Smriti |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_180866
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| Published Paper Id: | IJNRD2204032 |
| Published In: | Volume 7 Issue 4, April-2022 |
| DOI: | |
| Abstract: | Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet. Green marketing can involve a number of different things, such as creating an eco-friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing marketing efforts on messages that communicate a product’s green benefits. It has continued to gain adherents, particularly in light of growing global concern about climate change. This concern has led more companies to advertise their commitment to reducing their climate impacts, and the effect this is having on their products and services. This paper presents a review of past literature on Green Marketing in organizations. The purpose of the review is to identify research gaps and concepts of Green Marketing. This literature review offers a synthesis of the past and contemporary studies about Green Marketing. The review of literature specifies that there were studies carried out with respect to ecological enlightenment, the ecological attitude of consumers, environmental perceived shopping, environmental associations enhancing brand performance’, segmenting green consumers, Eco-branding topographies, enhancing marketing performance, focuses on Eco-marketing and Eco-labeling, authorized recycling location, environmental knowledge as well as environmental outcomes. |
| Keywords: | Green marketing, green marketing practices, green marketing strategies, green consumer, green purchasing behaviour, eco-friendly product, environmental issues. |
| Cite Article: | "Systematic Review of Green Marketing Literature: A Critical study.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 4, page no.280-288, April-2022, Available :http://www.ijnrd.org/papers/IJNRD2204032.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2204032 Registration ID: 180866 Published In: Volume 7 Issue 4, April-2022 DOI (Digital Object Identifier): Page No: 280-288 Country: Bhagalpur, Bihar, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2204032 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2204032 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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