INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Cognitive dissonance generally refers to difference in purchasing decision, based on the information received.
This Paper explored the dissonance that has been created on white sugar. There are similar other products whose
market has been declined due to the dissonance created. Some of the other examples are Noodles, Eggs, Chicken
etc., This research is conducted with samples selected on the convenient sampling method and the sample size is
65. This is a descriptive type of research, and the primary objective is to find whether the dissonance created on
white sugar has affected its market or not. As we know, there are many replacements for white sugar in market
today and people are switching their sweeteners due to this dissonance and now the marketers are advised to
consider this “Dissonance” in their market research in order to protect their market from fall.
Keywords:
Cite Article:
"A study on the impact of cognitive dissonance on usage of white sugar", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 4, page no.792-798, April-2022, Available :http://www.ijnrd.org/papers/IJNRD2204096.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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