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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: EMERGING ROLE OF SOCIAL MEDIA IN MARKETING
Authors Name: DR.HARSHITA BHATNAGAR , DR.PINKY SONI
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IJNRD_181089
Published Paper Id: IJNRD2204103
Published In: Volume 7 Issue 4, April-2022
DOI:
Abstract: IT has far reaching impact on all business and operations. Technology is making the lives easier for the people. In this fast moving era, there is a crunch of time and distance has also debarred people to meet frequently. At this phase, Social Media has become the most loved platform for marketing activities which will create thousands of followers in a very short span of time. YouTube, Facebook, Instagram, WhatsApp, Snap chat, Telegram, Orkut, Twitter, LinkedIn, Hi5, Bebo etc are some commonly used social networking sites. This paper examines the emerging role of social media in marketing activities. Dramatic shift is observed in the marketing mix of the companies from conventional methods to more technology based methods. It is successful in creating better reach, consumer engagements, brand awareness and improved customer services. Thousands of followers are increasing every day due to which conversations and interaction is possible with the individual followers on different social networking sites. This will help companies in gaining insight to the exact needs and desires of their existing and potential customers which can instill loyalty in them. Simultaneously large gap exist between consumer expectations and the original product delivered through social networking websites in terms of color, quality, damage, receivable of different items etc. Sometimes consumers have to face lots of other problem due to inadequate and delayed information. Most of the websites are not prompt in responding to the issues raised by the consumers i.e. grievance redressal mechanism.
Keywords: Social Media, Marketing Mix, brand awareness, consumer engagements, customer service.
Cite Article: "EMERGING ROLE OF SOCIAL MEDIA IN MARKETING", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 4, page no.844-847, April-2022, Available :http://www.ijnrd.org/papers/IJNRD2204103.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2204103
Registration ID: 181089
Published In: Volume 7 Issue 4, April-2022
DOI (Digital Object Identifier):
Page No: 844-847
Country: UDAIPUR, RAJASTHAN, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2204103
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2204103
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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