|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: April 2024
Volume 9 | Issue 4
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 95
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING ON PURCHASE DECISION OF SMARTPHONES |
| Authors Name: | PRATIKSHA LALL , DR. TR KALAI LAKSHMI |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_181141
|
| Published Paper Id: | IJNRD2204135 |
| Published In: | Volume 7 Issue 4, April-2022 |
| DOI: | |
| Abstract: | Social media advertising is at its full swing than ever. Today the companies are taking extra effort to advertise their product through social media. Social media has now become an important part of a human being for not just interaction but also for gathering information. One big reason for popularity of social media is the smartphone that has become the basic requirement of the human beings. With lots of brands coming in, customers have wide options to choose from and social media advertising leaves no chance to effortlessly target their customers to persuade towards buying the smartphone. This study focuses on the impact of social media advertising on the purchasing decision of the customers to buy smartphones. Here correlation and Chi square tests are being used as the statistical tools. The result showed that the frequency of viewing/reading the advertisement and the age of the respondents are positively correlated. Meanwhile it is observed that there is no association between gender and influence of presence of brands on social media, which means that social media ads are enjoyed by every generation people. Since the technology keeps on changing and so does the social media platforms, the result of this study might get insignificant after a point of time. |
| Keywords: | Smartphones , social media marketing , purchase decision , customer engagement , brands |
| Cite Article: | "EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING ON PURCHASE DECISION OF SMARTPHONES", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 4, page no.1067-1070, April-2022, Available :http://www.ijnrd.org/papers/IJNRD2204135.pdf |
| Downloads: | 000118758 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2204135 Registration ID: 181141 Published In: Volume 7 Issue 4, April-2022 DOI (Digital Object Identifier): Page No: 1067-1070 Country: South Andaman, ANDAMAN & NICOBAR ISLANDS, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2204135 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2204135 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn