Paper Title
AN INVESTIGATION ON THE ATTITUDE AND BEHAVIOUR OF THE CHILDREN IN CHENNAI TOWARDS READY TO EAT FOOD ADVERTISE USING CARTOON CHARACTERS
Article Identifiers
: Authors
Keywords
Advertisements, Attitude, Age, Behaviour, Children, Parents, Perception
Abstract
This investigation is primarily aimed at determining how commercials affect the behaviour of children in a subtle way. The research is mostly focused on parents in India, and it is carried out in a discreet manner. This assessment is primarily designed to consider the parents' attitudes toward promotions as well as their involvement with their children. This investigation also addresses the magnitude of parental assistance in the perception of media content in a very particularly very large way, or so they assumed. This study also considers the children's ability to physically absorb the information as appropriate for their age, which, contrary to common opinion, is in a generally very substantial way in a for all intents and purposes major way. The findings suggest that parents have a generally negative view toward advertisements, which is significant. The results mostly generally basically say parents’ kind of for the most part agree that parents particularly definitely are particularly basically idle in interpreting the media contents in a subtle way in a subtle way.
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How To Cite (APA)
Shine Shally Jino V & DR. TR. KALAI Lakshmi (May-2022). AN INVESTIGATION ON THE ATTITUDE AND BEHAVIOUR OF THE CHILDREN IN CHENNAI TOWARDS READY TO EAT FOOD ADVERTISE USING CARTOON CHARACTERS. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(5), 567-571. https://ijnrd.org/papers/IJNRD2205061.pdf
Issue
Volume 7 Issue 5, May-2022
Pages : 567-571
Other Publication Details
Paper Reg. ID: IJNRD_181345
Published Paper Id: IJNRD2205061
Downloads: 000122000
Research Area: Management
Author Type: Indian Author
Country: Nagercoil, Tamil Nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2205061.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2205061
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