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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | An Analysis Of Strategies Adopted By Brands To Influence Impulse Behaviour Of The Consumer |
| Authors Name: | Barkha Agarwal , Ittequa Turkan |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182387
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| Published Paper Id: | IJNRD2208045 |
| Published In: | Volume 7 Issue 8, August-2022 |
| DOI: | |
| Abstract: | The literature on consumer impulse purchase behaviour is reviewed in this research article. The analysis was conducted with an eye on how consumers actually behave when making purchases and how brands take advantage of this behaviour by taking a variety of aspects into account to boost their own profitability. The marketing disciplines have long been interested in impulsive purchasing. However, such impulsive consumer purchases and the tactics used by various brands to capitalize on consumer behaviour are problematic and may consequently result in unfavourable emotional outcomes. In order to shed more light on the elements that actual businesses utilize to influence customer purchasing decisions, the article begins by defining what a brand and impulse behaviour genuinely are and then further describing the factors that actually impact the impulse behaviour of the consumer. |
| Keywords: | Brand, Branding, Consumer buying behaviour,Impulse buying |
| Cite Article: | "An Analysis Of Strategies Adopted By Brands To Influence Impulse Behaviour Of The Consumer", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 8, page no.412-419, August-2022, Available :http://www.ijnrd.org/papers/IJNRD2208045.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2208045 Registration ID: 182387 Published In: Volume 7 Issue 8, August-2022 DOI (Digital Object Identifier): Page No: 412-419 Country: DHANBAD, Jharkhand, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2208045 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2208045 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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