INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The ideology of corporate social responsibility (CSR) has been implanted in the minds of organisations as an ethical practice. However, there is no pragmatic evidence that corporate social responsibility influences the brand equity of a company. The study has been designed to get responses through a structured questionnaire to analyze the data through descriptive and inferential statistical techniques. A sample size of 70 consumers and employees is surveyed. The research would give great insight to the stakeholders of corporate entities about the pros and cons of CSR. It focuses on consumers’ points of view on the social welfare missions of corporate companies and reinforces brand equity. Here we start with an argument about whether CSR is done to serve society, to avoid chaos with government regulations regarding CSR, or to persuade consumers indirectly to increase their brand reputation.
Keywords:
Importance of csr, benefits of csr for company, merits of csr for society, disadvantages of csr, statistical analysis
Cite Article:
"Research on impact of corporate social responsibility on brand equity", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 9, page no.1768-1773, September-2022, Available :http://www.ijnrd.org/papers/IJNRD2209210.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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