INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
In terms of branding and marketing, colors are quite important in influencing customer behavior. This study explores the complex relationship between color and customer perceptions, emotions, and actions. A lot of research has shown that color becomes offensive if the depiction of the color association is mismatched. To comprehend how color affects customer behavior, the current study was carried out. To learn more about the respondents' preferences for colors, an online survey was distributed to them. Blue was discovered to be the color most favored and yellow to be the least. The two genders' decisions differed significantly from one another.
The research revealed a substantial influence of color on consumers' purchasing decisions and brand recall. Moreover, significant variations were observed in respondents' preferences for purchasing, demonstrating distinct inclinations towards warm and cool colors, as well as warm and neutral color palettes.
Keywords:
Colors, Consumers Behaviour, Meaning Associations, Sensory Marketing,
Cite Article:
"COLOR PSYCHOLOGY IN CONSUMER DECISION MAKING: A STRATEGIC APPROACH", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 9, page no.9-17, September 2022, Available :http://www.ijnrd.org/papers/IJNRD2209223.pdf
Downloads:
000118757
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn