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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

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Paper Title: To what extent is Google’s eradication of third-party cookies a good idea?
Authors Name: Samrat Singh Sodhi
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IJNRD_184433
Published Paper Id: IJNRD2212019
Published In: Volume 7 Issue 12, December-2022
DOI:
Abstract: Third-party cookies benefit advertisers and marketers in various ways to help them achieve successful sales and business. Third-party cookies also help users by providing them with a better experience on the web browser. However, despite the benefits of using third-party cookies, Google has made a decision to eradicate third-party cookies. This paper carries out a thorough and in-depth analysis of Google’s decision of eradicating third-party cookies and identifies whether or not it is a good decision. The first half of this paper will give a brief introduction to Cookies in general and their importance, the types of cookies that are being used on web browsers, an in-depth explanation of the main purpose of cookies, and the benefits and risks of Cookies. The latter half of this paper identifies the reasons for Google’s decision of eradicating third-party cookies whilst evaluating the alternatives that have been proposed by the company and detailing the impact of the same on the varying stakeholders.
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Cite Article: "To what extent is Google’s eradication of third-party cookies a good idea?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 12, page no.a136-a144, December-2022, Available :http://www.ijnrd.org/papers/IJNRD2212019.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2212019
Registration ID: 184433
Published In: Volume 7 Issue 12, December-2022
DOI (Digital Object Identifier):
Page No: a136-a144
Country: Jammu, Jammu & Kashmir, India
Research Area: Information Technology 
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2212019
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2212019
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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