INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The environmental challenge has gained some traction, and manufacturers have begun to seek alternative options for creating quality raw materials and practicing sustainable and eco - friendly procedures. Over time, the public began to connect sustainability with the term green. The study was conducted to know the awareness of sustainable clothing and green apparel buying behavior of the working women of the Lucknow city with the help of semi-structured questionnaire. The findings reveal that the majority of the respondents are aware about organic apparel and most of them start using organic apparel from last one year as some of them believe that non- green apparel can cause health problems. Respondents are agree that they mostly seen green colored labels and tags on the fabric and they carefully read the instructions given on the labels and tags attached with the apparel before purchasing it. Most of the respondents said that they came to know about organic apparel from news or articles and some of them are purchase it to follow the latest trends of using green apparel. Majority of the respondents are agree that they purchase green apparel but they also said that the green apparel are costly, less available, vintage look and are limited to elite class only.
Keywords:
Green apparel, organic apparel, sustainable clothing, buying behavior.
Cite Article:
"Green Apparel Buying Behavior Among Females of Lucknow City", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 12, page no.b228-b233, December-2022, Available :http://www.ijnrd.org/papers/IJNRD2212122.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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