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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Issues and Opportunities of the FMCG Sector in the Indian Rural Market |
| Authors Name: | Dr. Ranu Kumar , Ms Anisha , Ms Satinderbir kaur Arora , Mr. Bhavi Bhatia , Ms Kanika Mittal |
| Download E-Certificate: | Download |
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IJNRD_185966
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| Published Paper Id: | IJNRD2301136 |
| Published In: | Volume 8 Issue 1, January-2023 |
| DOI: | |
| Abstract: | A key component of the Indian economy is the FMCG industry. Over the past fifty or so years, the Fast Moving Consumer Goods (FMCG) industry in India has started to take shape. Every area of human life has been impacted by this industry. The organized sector and the unorganized sector have long separated the Indian FMCG market. The FMCG business in the US is dominated by a small number of multinational companies, but India's sector, which is of Rs. 460 billion, is still quite fragmented, with around half of sales being contributed to unbranded, unpackaged, home-made goods. This creates a huge potential for manufacturers of branded goods who can persuade customers to purchase branded goods. The rural market markets have gained importance in recent years as a result of the increase in the purchasing power of rural consumers brought about by the overall growth of the economy. Due to the green revolution, rural communities are consuming a lot of produced goods from both urban and industrial sources. |
| Keywords: | Rural market, FMCG product, Rural Consumer, |
| Cite Article: | "Issues and Opportunities of the FMCG Sector in the Indian Rural Market", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 1, page no.b306-b316, January-2023, Available :http://www.ijnrd.org/papers/IJNRD2301136.pdf |
| Downloads: | 000118748 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2301136 Registration ID: 185966 Published In: Volume 8 Issue 1, January-2023 DOI (Digital Object Identifier): Page No: b306-b316 Country: Ludhiana, Punjab, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2301136 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2301136 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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