Women Entrepreneurs In India's Postpandemic Commerce Landscape

Raghavendra , Rajani Jenita

Women entrepreneurship, post-pandemic, adaptability, gender equality.

The COVID-19 pandemic has brought unprecedented challenges to the commerce sector in India, affecting businesses and entrepreneurs across the country. However, women entrepreneurs have shown remarkable resilience and adaptability in navigating the post-pandemic commerce landscape. This paper examines the role of women entrepreneurs in shaping India's post-pandemic commerce landscape and explores the strategies they have used to overcome the challenges posed by the pandemic. The paper highlights the importance of inclusivity and diversity in building a more resilient and sustainable commerce industry in India. The study draws upon primary and secondary data sources, including interviews with women entrepreneurs, industry reports, and government data. The findings of the study suggest that women entrepreneurs can play a key role in driving economic growth and promoting gender equality in the post-pandemic era. The paper concludes with recommendations for policymakers, industry leaders, and women entrepreneurs to promote a more inclusive and empowering commerce sector in India.

Published Paper   E-Certificate

"Women Entrepreneurs In India's Postpandemic Commerce Landscape", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 3, page no.b579-b586, March-2023, Available :https://ijnrd.org/papers/IJNRD2303170.pdf

Volume 8 Issue 3, March-2023

Pages : b579-b586

Paper Reg. ID: IJNRD_188634

Published Paper Id: IJNRD2303170

Downloads: 000118858

Research Area: Commerce

Country: Mangalore, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2303170

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2303170

DOI: http://doi.one/10.1729/Journal.33338

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition