Women Entrepreneurs In India's Postpandemic Commerce Landscape

Registration ID: IJNRD_188634

Published ID: IJNRD2303170

: http://doi.one/10.1729/Journal.33338

Raghavendra, Rajani Jenita

Women entrepreneurship, post-pandemic, adaptability, gender equality.

The COVID-19 pandemic has brought unprecedented challenges to the commerce sector in India, affecting businesses and entrepreneurs across the country. However, women entrepreneurs have shown remarkable resilience and adaptability in navigating the post-pandemic commerce landscape. This paper examines the role of women entrepreneurs in shaping India's post-pandemic commerce landscape and explores the strategies they have used to overcome the challenges posed by the pandemic. The paper highlights the importance of inclusivity and diversity in building a more resilient and sustainable commerce industry in India. The study draws upon primary and secondary data sources, including interviews with women entrepreneurs, industry reports, and government data. The findings of the study suggest that women entrepreneurs can play a key role in driving economic growth and promoting gender equality in the post-pandemic era. The paper concludes with recommendations for policymakers, industry leaders, and women entrepreneurs to promote a more inclusive and empowering commerce sector in India.

Published Paper   E-Certificate

Raghavendra & Rajani Jenita (March-2023). Women Entrepreneurs In India's Postpandemic Commerce Landscape. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(3), b579-b586. http://doi.one/10.1729/Journal.33338

Volume 8 Issue 3, March-2023

Pages : b579-b586

Paper Reg. ID: IJNRD_188634

Published Paper Id: IJNRD2303170

Downloads: 000122028

Research Area: Commerce

Author Type: Indian Author

Country: Mangalore, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2303170.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2303170

Crossref DOI: http://doi.one/10.1729/Journal.33338

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