Analysis of Shrinkflation Strategy as a New Industrial Marketing Technique

Ms. Rashi Singhal , Miss. Abhilasha Gupta

Customers, Industry, Marketing, Shrinkflation

In the current world of extreme tough industry competition, every company, whether operating at the domestic or international level, is struggling with excellent toughness to strive in the market and attract more customers. In order to attain the business objectives, firms in the industry are trying to adopt newer ways of marketing by each step where they have arrived to work upon the concept of Shrinkflation. Shrinkflation includes a sequential procedure of either decreasing the product size or quantity or asking for a higher price against offering the exact quantity the company previously sold to its customers. The present paper discusses the concept of Shrinkflation and its market and industry impact. It also focuses on the consequences or outcomes the customer faces. The study is purely based on the qualitative analysis of the secondary data or resources. The paper includes data on some products from the FMCG industry that reduces the number of their products by offering them at the same price.

Published Paper   E-Certificate

"Analysis of Shrinkflation Strategy as a New Industrial Marketing Technique", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 3, page no.b750-b754, March-2023, Available :https://ijnrd.org/papers/IJNRD2303180.pdf

Volume 8 Issue 3, March-2023

Pages : b750-b754

Paper Reg. ID: IJNRD_188450

Published Paper Id: IJNRD2303180

Downloads: 000118867

Research Area: Management

Country: Banasthali, Newai, Tonk, Rajasthan, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2303180

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2303180

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition