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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Analysis of Shrinkflation Strategy as a New Industrial Marketing Technique |
| Authors Name: | Ms. Rashi Singhal , Miss. Abhilasha Gupta |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_188450
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| Published Paper Id: | IJNRD2303180 |
| Published In: | Volume 8 Issue 3, March-2023 |
| DOI: | |
| Abstract: | In the current world of extreme tough industry competition, every company, whether operating at the domestic or international level, is struggling with excellent toughness to strive in the market and attract more customers. In order to attain the business objectives, firms in the industry are trying to adopt newer ways of marketing by each step where they have arrived to work upon the concept of Shrinkflation. Shrinkflation includes a sequential procedure of either decreasing the product size or quantity or asking for a higher price against offering the exact quantity the company previously sold to its customers. The present paper discusses the concept of Shrinkflation and its market and industry impact. It also focuses on the consequences or outcomes the customer faces. The study is purely based on the qualitative analysis of the secondary data or resources. The paper includes data on some products from the FMCG industry that reduces the number of their products by offering them at the same price. |
| Keywords: | Customers, Industry, Marketing, Shrinkflation |
| Cite Article: | "Analysis of Shrinkflation Strategy as a New Industrial Marketing Technique", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 3, page no.b750-b754, March-2023, Available :http://www.ijnrd.org/papers/IJNRD2303180.pdf |
| Downloads: | 000118759 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2303180 Registration ID: 188450 Published In: Volume 8 Issue 3, March-2023 DOI (Digital Object Identifier): Page No: b750-b754 Country: Banasthali, Newai, Tonk, Rajasthan, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2303180 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2303180 |
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ISSN: 2456-4184
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