Impact of crowding on shopping behavior

Bhaskar Banerjee , Dr. Dipin Mathur , Dr. Hiren Patel

Crowding, Shopping behavior, Retailing, Patronage Intention, Shopping Satisfaction

Retail crowding refers to a situation where a large number of shoppers are present in a retail environment, such as a store or shopping mall, at the same time. Retail crowding, or the perception of crowdedness within a retail environment, can have a significant impact on shopping behavior. This includes Time spent shopping: Crowding can increase the amount of time shoppers spend in a store. This is because navigating through a crowded space can be difficult, and shoppers may have to spend more time searching for the products they want, Purchase decisions: Crowding can influence shoppers' purchase decisions. When stores are crowded, shoppers may feel more pressure to make quick decisions and may be more likely to purchase items impulsively, Patronage intention: Crowding can also affect patronage intention or store loyalty. If a store is consistently crowded, shoppers may become frustrated with the shopping experience and seek out less crowded stores in the future and Shopping satisfaction: Finally, crowding can impact shoppers' overall enjoyment of the shopping experience. If a store is excessively crowded, shoppers may find it stressful or overwhelming, which can lead to a negative shopping experience. Through this paper the researcher attempts to establish the relationship of perceived crowding with 2 of the impact factors namely patronage intention and shopping satisfaction. After a comprehensive secondary research and a structured questionnaire survey on a representative sample of 176 people shopping in physical retail outlets, the researcher has been able to establish that if the perceived crowding is less it is usually associated with positive patronage intention and also positive shopping satisfaction.

Published Paper   E-Certificate

"Impact of crowding on shopping behavior", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 3, page no.c828-c835, March-2023, Available :https://ijnrd.org/papers/IJNRD2303294.pdf

Volume 8 Issue 3, March-2023

Pages : c828-c835

Paper Reg. ID: IJNRD_189068

Published Paper Id: IJNRD2303294

Downloads: 000118866

Research Area: Management

Country: Gandhinagar, Gujarat, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2303294

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2303294

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition