Exploratory Data Analysis on Consumer Acceptance Post Covid 19 Pandemic for Herbal Antimicrobial Sheets

Ms. Anju Tulshyan , Dr.Ela Manoj Dedhia

Antibacterial, Antifungal, Antiviral, Bedsheets, Commercial viability, Home textiles.

The rise in the disposable incomes are driving an increase in the demand for luxury home textiles. In India, factors such as the rise in the number of households and the expansion of home textile companies are also contributing to the market's expansion. Functional Home furnishing represents one of the most globalized industries. It has gained significant research attention in the field of home textiles and technology innovations. To make our production and consumption systems more sustainable, there is a need to further explore and support innovative home linen with higher sustainability potential. The purpose of this study was to investigate the demand, perception, awareness, and preferences of consumers regarding the usage of herbal antimicrobial bedsheets following the COVID-19 epidemic. Using a structured questionnaire that elicited both open-ended and closed-ended replies, 251 respondents were sampled using a purposive sampling technique. The questionnaire was pretested and revised, and additional information was gathered through conversations with consumers. After the COVID-19 pandemic, the findings of this study provided useful insights into the market potential for herbal antimicrobial bedsheets. According to the findings, consumers, particularly those with higher incomes and younger age groups, have a strong demand for these products. In addition, the study emphasises the significance of awareness and perception in affecting the preferences and purchase decisions of consumers. In the post-pandemic period, the findings of the study can help manufacturers and retailers build effective marketing strategies and product developments to meet the changing needs of consumers.

Published Paper   E-Certificate

"Exploratory Data Analysis on Consumer Acceptance Post Covid 19 Pandemic for Herbal Antimicrobial Sheets", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 3, page no.d496-d502, March-2023, Available :https://ijnrd.org/papers/IJNRD2303366.pdf

Volume 8 Issue 3, March-2023

Pages : d496-d502

Paper Reg. ID: IJNRD_189542

Published Paper Id: IJNRD2303366

Downloads: 000118845

Research Area: Textile Technology 

Country: Mumbai, Maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2303366

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2303366

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition