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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Role Of Digital Marketing in Aiding RURAL Product Merchandising |
| Authors Name: | Jaya Prasanth A |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_189632
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| Published Paper Id: | IJNRD2303423 |
| Published In: | Volume 8 Issue 3, March-2023 |
| DOI: | |
| Abstract: | The Covid-19 pandemic has caused a big groundbreaking change in media consumption habits, including the rural areas. The number of monthly active internet users in India has grown 24% over that of 2019. In fact More than 60% of India’s population is concentrated in rural areas where there is a lack of opportunity, awareness, and resources as compared to urban areas. Rural market provides huge potential to almost all manufacturers. HUL, P&G, ITC etc. The impact of digital marketing on the growth of rural market has shown positive hopes for marketers in almost all sectors. No more villages remain remote in the era of digitalization, that was the goal that one should continue to strive. |
| Keywords: | Digitalization, Digimarketing, Rural, Economy, Small Industries |
| Cite Article: | "Role Of Digital Marketing in Aiding RURAL Product Merchandising", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 3, page no.e189-e193, March-2023, Available :http://www.ijnrd.org/papers/IJNRD2303423.pdf |
| Downloads: | 000118756 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2303423 Registration ID: 189632 Published In: Volume 8 Issue 3, March-2023 DOI (Digital Object Identifier): Page No: e189-e193 Country: Coimbatore , Tamilnadu , India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2303423 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2303423 |
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ISSN: 2456-4184
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