“Impact of Behavioural Finance on Stock Investment Decisions of Working Employees”

Sanjay L.A , Anusha. K. P , Naveen Raj. M

Behavioral Finance, Securities, Psychology

Behavioral financing is an evolving field that studies how psychological factors affect decisions taken under uncertain conditions of working employees. Behavioral finance speaks about the mindsets of the people about how they think, when they are investing in securities. This research analyses the mentality of the people while they invest in various investment avenues. i.e., what do they think while investing. Investors considers factors like goals in life, spending habits, expenses, income, perception towards investments, lifestyle changes, time period, demographic factors, nature towards investment, thought process, natural habits, individual financial risk bearing capacity, liquidity and expected yields. The paper has concentrated on effects of behavioral financing on investors and also impact and relevance of behavioral financing in investment decision of investors. This study has also underlined the factors influencing the investors while investing and the concepts of behavioral financing. Finally, study accomplishes that behavior matters a lot when it comes to making a wise investment decision in selecting a particular investment. most of the respondents are investing in order to meet some specific purpose for their like additional source of income, retirement plan etc., This study also concludes that investors’ investment decision is based on risk-taking capacity, their level of income and the sources of income. Although every Individual is subject to some sort of prejudices, they tend to think more in coherent way.

Published Paper   E-Certificate

"“Impact of Behavioural Finance on Stock Investment Decisions of Working Employees”", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 3, page no.e336-e344, March-2023, Available :https://ijnrd.org/papers/IJNRD2303445.pdf

Volume 8 Issue 3, March-2023

Pages : e336-e344

Paper Reg. ID: IJNRD_189914

Published Paper Id: IJNRD2303445

Downloads: 000118830

Research Area: Commerce

Country: bangalore , Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2303445

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2303445

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition