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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | “Impact of Behavioural Finance on Stock Investment Decisions of Working Employees” |
| Authors Name: | Sanjay L.A , Anusha. K. P , Naveen Raj. M |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_189914
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| Published Paper Id: | IJNRD2303445 |
| Published In: | Volume 8 Issue 3, March-2023 |
| DOI: | |
| Abstract: | Behavioral financing is an evolving field that studies how psychological factors affect decisions taken under uncertain conditions of working employees. Behavioral finance speaks about the mindsets of the people about how they think, when they are investing in securities. This research analyses the mentality of the people while they invest in various investment avenues. i.e., what do they think while investing. Investors considers factors like goals in life, spending habits, expenses, income, perception towards investments, lifestyle changes, time period, demographic factors, nature towards investment, thought process, natural habits, individual financial risk bearing capacity, liquidity and expected yields. The paper has concentrated on effects of behavioral financing on investors and also impact and relevance of behavioral financing in investment decision of investors. This study has also underlined the factors influencing the investors while investing and the concepts of behavioral financing. Finally, study accomplishes that behavior matters a lot when it comes to making a wise investment decision in selecting a particular investment. most of the respondents are investing in order to meet some specific purpose for their like additional source of income, retirement plan etc., This study also concludes that investors’ investment decision is based on risk-taking capacity, their level of income and the sources of income. Although every Individual is subject to some sort of prejudices, they tend to think more in coherent way. |
| Keywords: | Behavioral Finance, Securities, Psychology |
| Cite Article: | "“Impact of Behavioural Finance on Stock Investment Decisions of Working Employees”", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 3, page no.e336-e344, March-2023, Available :http://www.ijnrd.org/papers/IJNRD2303445.pdf |
| Downloads: | 000118753 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2303445 Registration ID: 189914 Published In: Volume 8 Issue 3, March-2023 DOI (Digital Object Identifier): Page No: e336-e344 Country: bangalore , Karnataka, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2303445 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2303445 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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