COLORANTS USED IN PHARMACEUTICAL INDUSTRY CONSIDERATION WITH COLOR PSYCHOLOGY
Pritam A. Salokhe
, Tanvi Bhosale , Vaibhav S. Tarihalkar , Sujal Shete , Vaishnavi nivekar
Psychology, Disease, Industry, Pharmaceutical
Why does seeing the colour red make us angry? Alternatively, why does blue have a calming effect? That all has to do with colour psychology. Colors are always unique and express vitality, as well as sensations, perceptions, personality, emotions, psychological characteristics, disposition of feelings, etc. Psychology has long documented the impact or effect of colour on human function. According to colour psychology, the product's hue and its effects may also have an impact on how well therapy works. Pharmaceutical items include tablets, hard or soft gelatin capsules, lozenges, syrups, tooth pastes, ointments, and salves, among others, contain colourants. Red, yellow, and orange are connected with a stimulating effect on humans, whereas blue and green are associated with a tranquillizing effect, according to reviews and research studies on the perceived activity of pharmaceutical coloured medications. Depending on the colour of the medication, the clinical trials that evaluated how the colour of the medication affects its effectiveness differ. If you want to create a calm and focused environment, it's crucial to understand how colour influences our mood. (Several research have been done on the significance of colour in healthcare environments by lowering stress, medical errors, depression, length of stay, improving patient social support, communications in healthcare environment, circadian rhythms, and patients sleep.)
"COLORANTS USED IN PHARMACEUTICAL INDUSTRY CONSIDERATION WITH COLOR PSYCHOLOGY", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 3, page no.e686-e690, March-2023, Available :https://ijnrd.org/papers/IJNRD2303490.pdf
Volume 8
Issue 3,
March-2023
Pages : e686-e690
Paper Reg. ID: IJNRD_189480
Published Paper Id: IJNRD2303490
Downloads: 000118857
Research Area: Pharmacy
Country: kolhapur, Maharashtra, india
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
