INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The present study entitled “Consumer Behaviour Towards Rajma (Phaseolus vulgaris); A study of Solan Town”. The study is conducted with the objective to study the variations in consumer behavior with demographic variables. The location for this present study was the Solan Town, Himachal Pradesh. The sample was collected from various consumers. The current study's sample size was capped at 100 participants. Study reveals that large number of respondents i.e., 91 per cent consumes Rajma while 9 per cent of the respondents do not consume Rajma. consume Rajma due to taste and other medical issues. Rajma Chitra is the variety of Rajma mostly preferred by the respondent i.e., 31.86 percent. And more than half of the respondents (58.24) don’t grow Rajma at home. The finding indicates that there is the need of Various campaigns should be organized for the consumers to tell them the benefits of homegrown Rajma and motivate them to grow Rajma in their kitchen gardens for self-consumption. The Low-Cost Production Method should be used for the production of Rajma so that the market price should be less. Consumers should have proper knowledge about the different varieties of the Rajma so that they can switch to different varieties accordingly.
Keywords:
Consumer Behaviour, Rajmah, Solan town,CONSUMER BEHAVIOUR TOWARDS RAJMA
Cite Article:
"CONSUMER BEHAVIOUR TOWARDS RAJMA (Phaseolus vulgaris) : A STUDY OF SOLAN TOWN", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.a483-a498, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305061.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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