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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
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| Paper Title: | A Study On Television Behaviour Vs Youtube Vs Ott Platforms |
| Authors Name: | Mrs.P.Selvi , Sashank.S |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_192222
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| Published Paper Id: | IJNRD2305085 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | This study investigates the differences in behavior between traditional television viewership and online streaming platforms like YouTube and over-the-top (OTT) services. Using a mixed-methods approach, data was collected on the frequency and duration of TV viewing versus YouTube/OTT usage, the types of content preferred on each platform, and the demographics of viewers who choose YouTube/OTT over traditional TV. The impact of advertising on each platform was also examined. Results indicate that YouTube/OTT viewership is more flexible and personalized, with viewers opting for shorter content on average, and selecting content that aligns with their interests. Advertisements on traditional TV were found to be less effective compared to YouTube/OTT platforms, where ads can be tailored to specific audiences. The findings of this study provide insights into the changing trends in television behavior and the reasons behind these shifts. The study's implications are significant for content creators, advertisers, and policy-makers, offering guidance on the future direction of the entertainment industry. |
| Keywords: | TV,OTT,Youtube,Advertisements |
| Cite Article: | "A Study On Television Behaviour Vs Youtube Vs Ott Platforms", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.a676-a682, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305085.pdf |
| Downloads: | 000118750 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2305085 Registration ID: 192222 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: a676-a682 Country: Coimbatore, Tamil Nadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305085 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305085 |
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ISSN: 2456-4184
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