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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | AN EVALUATION OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND REPUTATION AND FINANCIAL PERFORMANCE |
| Authors Name: | Manya Mohan |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_192714
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| Published Paper Id: | IJNRD2305086 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | This paper aims to evaluate the impact of corporate social responsibility (CSR) on brand reputation and financial performance. The study reviews previous literature on CSR and its impact on companies' reputation and financial performance, highlighting the importance of CSR for companies in today's business environment. The paper discusses different CSR initiatives and their potential impact on brand reputation and financial performance. The findings of the study suggest that CSR initiatives have a positive impact on brand reputation and financial performance, with companies that engage in CSR activities having better brand reputation and financial performance than those that do not. The study concludes by recommending that companies should adopt CSR initiatives as part of their business strategy to enhance their brand reputation and financial performance. |
| Keywords: | Corporate Social Responsibility (CSR), Brand Reputation, Financial Performance, Literature Review, Business Environment, CSR initiatives, Impact Evaluation, Positive impact, Business Strategy |
| Cite Article: | "AN EVALUATION OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND REPUTATION AND FINANCIAL PERFORMANCE", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.a683-a691, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305086.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2305086 Registration ID: 192714 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: a683-a691 Country: Delhi, Delhi, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305086 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305086 |
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ISSN: 2456-4184
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