INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The introduction of the Goods and Services Tax (GST) in India was a significant change in the taxation system. GST was introduced to streamline the taxation process, reduce the tax burden on businesses, and promote economic growth. However, the impact of GST on consumer behaviour in India is a relatively under-researched area. This study aims to examine the impact of GST on consumer behaviour in India. A quantitative research method was used, and a survey was conducted with a sample size of 1000 consumers from various cities in India. The study found that GST has had a significant impact on consumer behaviour in India. Consumers have become more price-sensitive, and brand loyalty has decreased. Additionally, consumers are more likely to purchase goods online after the implementation of GST. These findings have significant implications for marketers and policymakers.
Keywords:
Goods and Services Tax (GST), Consumer behaviour, India, Price sensitivity, Brand loyalty, Online shopping
Cite Article:
"The Impact of GST on Consumer Behaviour", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.c575-c576, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305273.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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