'A STUDY ON MARKETING AND CONSUMER PERCEPTION OF TOXI PRO (INSECTICIDE) NEOSAFE CHEMICAL INDIA PVT.LTD. IN SAMBHAL DISTRICT OF UTTAR PRADESH'

Registration ID: IJNRD_194539

Published ID: IJNRD2305274

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Bhagwan das , Bhagwan das

To analyse the consumer’s perception toward Toxi pro Insecticide.

Agriculture sector need to be on boom if the country like India wants to feed its increasing population but it cannot be possible without solving the problems of pests. Which makes the crop hell. Economically advanced countries have plenty of good wholesome food due to a scientific approach to agriculture which includes the use of Insecticide. Without the use of insecticide, the production and quality of food would be severely jeopardized with estimates that food supplies would immediately fall to 30 to 40% due to the ravages of pests. Neosafe customer are facing increasing costs, price volatility and risk for their production. To help customer deals with challenges, the company announce the integration of seed and crop protection in early 2019. The “one Neosafe Chemical” strategy had three objectives: innovate, integrate, and outperform. The study is based on awareness of NeoSafe Chemical India Pvt. Ltd. Product Toxi pro amongst the farmers. Neosafe belongs to the s-triazines chemical which inhabits photosynthesis reaction in insect. Toxi pro is pesticide produce by Neosafe Chemical India Pvt. Ltd. Toxi pro used by farmers to control Sucking and chewing insects that feed on roots, leaves, and other plant tissues. Target pests Aphids, whitefly, jassids, spider mites, leaf miners, termite and many more insects’ harms stem, leaf, flower and fruit plants. Its technical name is thiamethoxam 30% FS and dose 2 – 2.5 gram per liter water and 500 ml per acre. This pesticide is working differently for control of pest. Toxi pro product is a red label insecticide. It is very low toxicity and it is less harmful for human and animals but caution is very important. Toxi pro provide 35-40 days protection to the plants. Has use Toxi pro product in very large scale, it because the result of product is very excellent with no other side effects and long duration protection.

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Bhagwan das & Bhagwan das (May-2023). 'A STUDY ON MARKETING AND CONSUMER PERCEPTION OF TOXI PRO (INSECTICIDE) NEOSAFE CHEMICAL INDIA PVT.LTD. IN SAMBHAL DISTRICT OF UTTAR PRADESH'. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), c577-c586. https://ijnrd.org/papers/IJNRD2305274.pdf

Volume 8 Issue 5, May-2023

Pages : c577-c586

Paper Reg. ID: IJNRD_194539

Published Paper Id: IJNRD2305274

Research Area: Management

Author Type: Indian Author

Country: Rampur , Uttar Pradesh , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305274.pdf

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