INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
India is witnessing a remarkable growth in economy and it is one of the fastest growing economies in the world though it is popularly known as the country of villages. Digital marketing, in India, is a speedily growing industry that creates employment opportunities at every location. Digitalization in advertisement is making a deep impact on marketing for product promotion. In addition to the existing career options, people have non-traditional career options as ‘work from home’ or ‘freelancing’. Digital marketing has a lot of applications like e-marketing, m-marketing, online education, social media management, online banking payment system etc. The power of digital marketing allows businesses to connect with their potential customers anywhere, anytime in the world.
Digital marketing is making its place in the main sector of Indian Economy like Health & Medicine, Education, Engineering & Technology as it is cost effective, flexible and fastest way to communicate with stakeholders and consumers. This study explores challenges, opportunities and upcoming trends in the arena of digital marketing.
Keywords:
Digital marketing, Challenges, Opportunities.
Cite Article:
"Role of Digital Marketing and its Recent Trends in India: Challenges & Opportunities", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.d23-d28, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305303.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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