INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
India has a rich cultural heritage and a thriving arts and culture industry. The arts business in India has the potential to contribute significantly to economic growth and development while preserving and promoting cultural heritage. However, the industry faces challenges in achieving sustainability. This paper examines the concept of sustainability in the arts business in India and the measures taken to ensure its long-term viability. The paper includes a literature review, case studies, and government policies that promote sustainability in the arts industry. The conclusion highlights the potential of the arts and culture industry in India to contribute to economic growth and development while preserving and promoting cultural heritage, and the challenges faced by artists and cultural organizations in achieving sustainability.
Keywords:
India, arts business, sustainability, economic growth, cultural heritage, artists, cultural organizations, government policies, diversifying revenue streams, collaboration, digital technologies, entrepreneurship, innovation, infrastructure, public awareness, appreciation.
Cite Article:
"'Sustaining the Arts Business in India: Challenges, Strategies, and Government Policies for Long-term Viability and Cultural Heritage Preservation'", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.e50-e51, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305405.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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