INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Published Paper Details
Paper Title:
Do the brand identity representations and meanings of the K-Pop band BTS in 2021 transfer to the McDonald’s brand through the band’s endorsements for the fast-food giant in Korea?
This report entitles two major theories used by both the brand during their co branding and these theories have been explained with three strategies to support the conflict and cases.
Keywords:
brand identity representations and meanings of the K-Pop band BTS
Cite Article:
"Do the brand identity representations and meanings of the K-Pop band BTS in 2021 transfer to the McDonald’s brand through the band’s endorsements for the fast-food giant in Korea?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.e109-e115, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305411.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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