IMPACT OF FINANCIAL LITERARCY ON INVESTORS DECISION MAKING BEHAVIOUR

Registration ID: IJNRD_192283

Published ID: IJNRD2305431

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PRANJALI GUPTA

Risk, investment decisions, India, financial literacy, decision making, investors' attitudes, and financial knowledge, financial literacy.

Constantly changing economic conditions, especially financial markets, require investors to improve their financial knowledge. Making informed financial choices is part of financial literacy. This study investigates the factors influencing investment behavior and financial literacy. A three-part questionnaire was developed to collect data on the study variables. The first section examines demographic variables. The second part examines the financial habits of Tunisian families, and the third part focuses on financial literacy. This study reached two conclusions. First, people with poor financial literacy are less likely to invest in the stock market. Second, financial literacy was found to be affected by age, education level and annual income. This study investigates how personality traits such as agreeableness, conscientiousness, and extraversion affect financial literacy in investment decisions. Financial education did not significantly influence investment decisions. However, openness to new experiences has a significantly positive impact on investment decisions, while financial literacy has a significantly negative impact. Financial institutions are encouraged to provide investment advisory services to potential investors using a client profile approach. Encouraging healthy financial behavior Financial habits formed during the critical transition to adulthood are maintained throughout life (Shim et al., 2010). According to Sotiropoulos (2013), bad financial decisions include spending more than you can afford or not saving enough for retirement (Lusadi, 1999). However, there is great variation and heterogeneity between individuals in the frequency, magnitude, and impact of poor financial decisions on anxiety (Strobeck et al., 2017). It has been proven that people's investment decisions are strongly influenced by their financial knowledge. Financial education is very beneficial for a country or a country in the current financial situation because the entire economic and social well-being of a country depends on the development of the country. It also helps individuals or groups of investors to make efficient decisions with low risk. Using survey results, this survey assesses the level of financial literacy of Larkana investors. The city's level of financial literacy is low. The study also highlights the importance of demographic variables, including gender, age and psychological aspects. It is also important for investors to understand the amount of risk they are willing to take, as risk tolerance can vary.

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PRANJALI GUPTA (May-2023). IMPACT OF FINANCIAL LITERARCY ON INVESTORS DECISION MAKING BEHAVIOUR. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), e286-e298. https://ijnrd.org/papers/IJNRD2305431.pdf

Volume 8 Issue 5, May-2023

Pages : e286-e298

Paper Reg. ID: IJNRD_192283

Published Paper Id: IJNRD2305431

Research Area: Management

Author Type: Indian Author

Country: Lucknow, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305431.pdf

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