INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study examines the impact of effective advertising on customer buying behavior. Advertising is a vital element of marketing and has the potential to influence consumer behavior. The study investigates the relationship between advertising effectiveness and customer buying behavior by reviewing existing literature and conducting a survey among a sample population. The survey examines various aspects of advertising, such as creativity, message clarity, brand awareness, and emotional appeal. The results indicate that effective advertising has a significant impact on consumer buying behavior. A well-designed advertisement can generate interest, create awareness, and positively influence consumer attitudes towards a brand, ultimately leading to increased sales. The study concludes that marketers should pay close attention to their advertising campaigns, ensuring that they are designed to meet the needs and preferences of their target audience, and should continually evaluate and refine their advertising strategies to optimize effectiveness.
Keywords:
Customer buying behavior, Population, Strategies.
Cite Article:
"A STUDY ON THE EFFECTIVE ADVERTISEMENT AND ITS INFLUENCE ON CUSTOMER BUYING BEHAVIOR", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.f332-f337, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305557.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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