Paper Title
Analyzing the Change in Advertising Techniques for Small Businesses on Instagram
Article Identifiers
Registration ID: IJNRD_195723
Published ID: IJNRD2305603
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Keywords
Digital Marketing, Advertising, Small Businesses, Social Media, Instagram
Abstract
Social media is the new communal gathering place for people around the globe playing a key role in receiving and sharing information about the communities, businesses, politics, lifestyles, etc. Every smart-phone user nowadays is active on at least one of the social media platforms. With social media being prevalent among the younger generation, businesses have refocused their organizational structure specifically on marketing through social media. Instagram, which has been a photo sharing platform, is also providing business friendly tools for advertising and marketing. About 70% of Indian youth is active on Instagram, which makes this platform more appealing for advertising for small businesses. The methodology of the study has been a quantitative analysis and the research tool used here is the questionnaire survey which has been conducted among the small business owners with different social, cultural, economic background and field of study. The sample population for this survey is the small business owners across India who uses Instagram as their marketing tool to reach out to their audiences. To study and analyze the impact of Instagram on the business growth, the research has been dependent on the inputs and data gathered from the businesses on various factors related to Instagram and its level of influence.
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How To Cite (APA)
Vidhi Jain & Julia Oinam (May-2023). Analyzing the Change in Advertising Techniques for Small Businesses on Instagram. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), g28-g38. https://ijnrd.org/papers/IJNRD2305603.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : g28-g38
Other Publication Details
Paper Reg. ID: IJNRD_195723
Published Paper Id: IJNRD2305603
Research Area: Information TechnologyÂ
Author Type: Indian Author
Country: Sanwer (Indore), Madhya Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305603.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305603
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