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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Analyzing the Change in Advertising Techniques for Small Businesses on Instagram |
| Authors Name: | Vidhi Jain , Julia Oinam |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_195723
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| Published Paper Id: | IJNRD2305603 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | Social media is the new communal gathering place for people around the globe playing a key role in receiving and sharing information about the communities, businesses, politics, lifestyles, etc. Every smart-phone user nowadays is active on at least one of the social media platforms. With social media being prevalent among the younger generation, businesses have refocused their organizational structure specifically on marketing through social media. Instagram, which has been a photo sharing platform, is also providing business friendly tools for advertising and marketing. About 70% of Indian youth is active on Instagram, which makes this platform more appealing for advertising for small businesses. The methodology of the study has been a quantitative analysis and the research tool used here is the questionnaire survey which has been conducted among the small business owners with different social, cultural, economic background and field of study. The sample population for this survey is the small business owners across India who uses Instagram as their marketing tool to reach out to their audiences. To study and analyze the impact of Instagram on the business growth, the research has been dependent on the inputs and data gathered from the businesses on various factors related to Instagram and its level of influence. |
| Keywords: | Digital Marketing, Advertising, Small Businesses, Social Media, Instagram |
| Cite Article: | "Analyzing the Change in Advertising Techniques for Small Businesses on Instagram", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.g28-g38, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305603.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2305603 Registration ID: 195723 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: g28-g38 Country: Sanwer (Indore), Madhya Pradesh, India Research Area: Information Technology Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305603 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305603 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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