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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Branding: The Complete Story |
| Authors Name: | Aditi Chatterjee |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_198277
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| Published Paper Id: | IJNRD2306066 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | To quote the marketing guru about his perceptions on brands, “Branding is expensive and time consuming and it can make or break a product.” But even though it is expensive and time consuming, it is a strong force that hardly anything today goes unbranded. Years back it was far away from imagination that commodities like sugar, salt, atta, maida, rice etc. would be sold in branded packets today. Today, one goes to a shop asking for Ganesh Maida, Tata Salt, Aashirvaad Atta and not unbranded maida, salt or atta. Brands and branding have become an integral part of our daily lives. Consumers also feel safe to buy a branded product of a company than anything unbranded as brand names develop a sense of confidence among the consumers. However, in the present competitive market, brands are identified as an intangible asset that can be revenue generating in the long run. At the most basic level, a brand is a mark of ownership and identity. Branding is a major challenge for organizations today. It is a challenging task for managers today to manage brands and branding in the competitive market today because of the high demand for branded products. In the present paper an effort has been made to study the concept of branding, its meaning, functions of brand, classification of brands according to value offered, branding, brand management and approaches to selecting brand names. Also a little of brand positioning, repositioning have been covered. |
| Keywords: | Brands, Branding, Brand Management |
| Cite Article: | "Branding: The Complete Story", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.a578-a586, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306066.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2306066 Registration ID: 198277 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: a578-a586 Country: gh, kk, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306066 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306066 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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