Paper Title
A Study on Exploring Individual Motivation Towards Online Shopping with Special Reference To Private Universities in Guwahati Region
Article Identifiers
Authors
Prolop Saha , Chayanika Das
Keywords
Individual motivation, online shopping, consumer behavior, e-commerce, convenience, product variety, , social influence, online shopping motivation.
Abstract
The retail sector has undergone a change thanks to the explosive expansion of internet shopping, which has opened new opportunities for both customers and businesses. For both marketers and researchers, it is essential to comprehend the reasons why people choose to shop online. This study intends to investigate why people shop online, with a particular emphasis on private universities in the Guwahati area. According to the report, several variables influence why students at private universities in the Guwahati region choose to shop online. Convenience, time savings, a broader selection of products, competitive price, individualized recommendations, social influence, and perceived enjoyment are some of these elements. The study also pinpointed demographic traits and buying habits that affect the incentive for online shopping. The research's conclusions offer useful information to advertisers and e-commerce sites who want to reach the Guwahati area's private university students. Businesses may better match the requirements and preferences of this consumer demographic by adjusting their marketing strategies, product offerings, and user experiences by comprehending the underlying motivations.
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How To Cite (APA)
Prolop Saha & Chayanika Das (June-2023). A Study on Exploring Individual Motivation Towards Online Shopping with Special Reference To Private Universities in Guwahati Region. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), c639-c643. https://ijnrd.org/papers/IJNRD2306268.pdf
Issue
Volume 8 Issue 6, June-2023
Pages : c639-c643
Other Publication Details
Paper Reg. ID: IJNRD_199294
Published Paper Id: IJNRD2306268
Downloads: 000121978
Research Area: Management
Country: Guwahati, Assam, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2306268.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306268
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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