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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Impact of Digital Marketing on revenue generation |
| Authors Name: | Abhinav Srivastava |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_193276
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| Published Paper Id: | IJNRD2306299 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | This study aims to investigate how the revenue generated by businesses is impacted by digital marketing. Given the development of digital technology and the rising popularity of online marketing platforms, it is crucial to comprehend how effectively digital marketing strategies generate revenue for businesses. The study employed a mixed-method approach that combines quantitative surveys and qualitative interviews in order to collect data from businesses in a variety of industries. The study finds that businesses who successfully implement digital marketing strategies have faster revenue growth than those who don't. Social media marketing, search engine optimisation, and content marketing have been found to be the most profitable digital marketing strategies. The survey also reveals important obstacles that businesses encounter when putting digital marketing plans into practise, such as a lack of tools, expertise, and understanding. The study's findings shed light on the potential advantages of digital marketing for companies and offer suggestions for using it to boost revenue generating. |
| Keywords: | Digital Marketing, Revenue Generation |
| Cite Article: | "Impact of Digital Marketing on revenue generation", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.c866-c871, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306299.pdf |
| Downloads: | 000118748 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2306299 Registration ID: 193276 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: c866-c871 Country: Gautam Budda Nagar, Uttar Pradesh, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306299 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306299 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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