INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Globally, the market and environment have been significantly impacted by the exponential rise of the green concept and green marketing during the past few decades. Consumer behaviour theories that are relevant to this situation include buying intentions have been examined in more detail. The study's findings have been examined, showing that all the variables used, including consumer belief, social influence, environmental attitude, and perceived quality of green products, significantly and favourably influence consumers' intention to make green purchases and are therefore significant predictors. Additionally, the study's shortcomings and contributions have been explored. Finally, the marketing ramifications and advice support the significance of the chosen variables.
Keywords:
Green marketing, purchase, products
Cite Article:
"INFLUENCE OF GREEN MARKETING ,ON BUYING BEHAVIOUR OF CONSUMERS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.d727-d734, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306375.pdf
Downloads:
000118753
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn