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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | RESEARCH ON BRAND CONSTRUCTION OF UNIVERSITY LIBRARY |
| Authors Name: | Huang Hairong , Thitinant Wareewanich |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_200081
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| Published Paper Id: | IJNRD2306440 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | This research mainly uses questionnaire survey and data analysis method to study the brand building of university library. The questionnaire survey collected readers' differences and intentions in various aspects under different environment, service and brand background, starting from five parts: readers' basic situation, factors affecting reading, readers' motivation for entering the library, readers' satisfaction and brand power improvement. The survey objects were college students and university staff in 2020, 2021, 2022 and 2023. In Jiangxi Vocational College of Finance and Economics, Jiujiang College, Nanchang University, Jiangxi Vocational University and other colleges and universities, on-site questionnaires and electronic questionnaires were used to collect data. The electronic questionnaire part is released through the reader service group of each university library, mainly for the readers who have come to the library and want to library. Then, SPSS is used for comparative analysis of the collected questionnaire results, and through descriptive analysis, exploratory factor analysis, comparative analysis and regression analysis, the problems faced by university library brand construction and the needs of users are studied, so as to demonstrate the feasibility of university library brand construction and brand marketing strategy. |
| Keywords: | University library brand, Factors affecting reading, Reader motivation, Reader satisfaction, Brand power enhancement |
| Cite Article: | "RESEARCH ON BRAND CONSTRUCTION OF UNIVERSITY LIBRARY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.e288-e303, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306440.pdf |
| Downloads: | 000118756 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2306440 Registration ID: 200081 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: e288-e303 Country: Jiujiang City, Jiangxi Province, China Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306440 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306440 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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