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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Customer Segmentation Using Machine Learning_ A Comprehensive Research Study |
| Authors Name: | Yash Deepak Parab , Jugal Dave |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_200508
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| Published Paper Id: | IJNRD2306572 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | Nowadays Customer segmentation became very popular method for dividing company’s customers for retaining customers and making profit out of them, in the following study customers of different of organizations are classified on the basis of their behavioral characteristics such as spending and income, by taking behavioral aspects into consideration makes these methods an efficient one as compares to others. For this classification a machine algorithm named as k means clustering algorithm is used and based on the behavioral characteristic’s customers are classified. Formed clusters help the company to target individual customers and advertise the content to them through marketing campaigns and social media sites which they are really interested in. |
| Keywords: | Machine learning, Customer segmentation, K-means algorithm |
| Cite Article: | "Customer Segmentation Using Machine Learning_ A Comprehensive Research Study", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.f718-f725, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306572.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2306572 Registration ID: 200508 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: f718-f725 Country: Thane, Maharashtra, India Research Area: Information Technology Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306572 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306572 |
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ISSN: 2456-4184
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