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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | AN ANALYSIS OF CONSUMER BUYING BEHAVIOUR AND PREFERENCES TOWARDS WASHING MACHINE IN TIRUCHIRAPPALLI DISTRICT” |
| Authors Name: | Dr R JAYASRI |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_214705
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| Published Paper Id: | IJNRD2403033 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | There are some major classes of consumer preference determinants and expectations, namely, price of the product, brand loyalty, after sales service, durability, appearance, promotional offers, technology, and dealer relationship. The demographic factors age, gender, educational qualification, marital status, occupation, residential area, size of family and monthly income etc., with the consumer about washing machine toughs in the towns of Tiruchirappalli district are different. So the dealers/vendors should consider the demographic factors of consumers while marketing their products. There are certain factors which influence purchase decision which will satisfy the consumers of Washing machine. The manufacturers of washing machine should concentrate on these features as there may be the choice of a few more prospective buyers. With growing technological improvements in the world, the manufacturers should introduce new technological goods in production of washing machine. So, the manufacturers and dealers should study the preference of consumers in order to cater to their needs and then only they can be successful. The present paper focuses on to analyses the socio demographic profile of the respondents, to find out consumer preference of washing machine in Tiruchirappalli district and to give suitable suggestions to improve consumer preference of washing machine |
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| Cite Article: | "AN ANALYSIS OF CONSUMER BUYING BEHAVIOUR AND PREFERENCES TOWARDS WASHING MACHINE IN TIRUCHIRAPPALLI DISTRICT”", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.a291-a301, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403033.pdf |
| Downloads: | 00036 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403033 Registration ID: 214705 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: a291-a301 Country: PERAMBALUR, TAMIL NADU, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403033 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403033 |
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ISSN: 2456-4184
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