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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | "EXAMINING THE RELATIONSHIP BETWEEN FINANCIAL STATUS AND PERSONAL CARE PRODUCT SELECTION: A CONSUMER BEHAVIOR ANALYSIS" |
| Authors Name: | Kurapati Sekhar Babu , Nandam Vasantharao , G. Kiran Kumar |
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IJNRD_214416
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| Published Paper Id: | IJNRD2403090 |
| Published In: | Volume 9 Issue 3, March-2024 |
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| Abstract: | The goal of this research project is to learn more about how customers choose personal care products for their own and their families' needs. The assumption behind studying consumer behaviour is that customers are players in the market. Our economy is robust because of the abundance of goods and services generated in our nation. Almost all things that are sold to customers come with a variety of options, from which the buyer must choose. The primary goals of this research are to determine how demographic factors affect customers' choices of personal care items and how their financial situation influences those choices. According to the study's findings, consumers' purchasing behaviour is influenced by demographic factors, and their financial situation is a major factor in the personal care goods they choose for themselves and their family members. Individuals with higher incomes tend to spend more on personal care goods, while those with lower incomes only spend a decent amount on them. |
| Keywords: | Customers, Demographic Factors, Financial Situation, Personal Care Goods, Purchasing Behaviour |
| Cite Article: | ""EXAMINING THE RELATIONSHIP BETWEEN FINANCIAL STATUS AND PERSONAL CARE PRODUCT SELECTION: A CONSUMER BEHAVIOR ANALYSIS"", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.a798-a803, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403090.pdf |
| Downloads: | 00055 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403090 Registration ID: 214416 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: a798-a803 Country: krishna, ANDHRA PRADESH, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403090 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403090 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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