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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Communication : A Game - Changer for the Nigerian Brand |
| Authors Name: | Sunday Eze Ikeokwu |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_212681
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| Published Paper Id: | IJNRD2403124 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | Title of Abstract: Communication: A Game-Changer for The Nigerian Brand IKEOKWU, SUNDAY EZE Masters Student +2347014627868 email: infosudbrty@yahoo.com DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISING, FACULTY OF COMMUNICATION AND MEDIA STUDIES, UNIVERSITY OF PORT HARCOURT, CHOBA, PORT HARCOURT, NIGERIA. ABSTRACT Communication plays a major role in promoting Direct Investment fostered by rebranding organizations’ corporate image. Communication as gateway and economic engine fuels change for new opportunities and resources, and often described as live-wire of human society and potent force in bringing organizational efficiency and influencing group actions. Businesses and investments are conducted both locally and internationally through communication. Adequate change in the mode of connecting and conducting businesses with investors begins a lasting change chain in business strategies. The issue of direct investment has become part of the public debate about the global perception on many organizations, and how these organizations are depicted in the international scenes. Therefore, this study examines the role of communication as a game-changer for the Nigerian brand. The Social Judgment Theory and Development Media Theory provided the theoretical framework, while the survey research design was adopted for the investigation that used a set of questionnaire as instrument for data collection, with a sample size one hundred (100). Data were collected using the purposive and convenience sampling techniques. Data gathered were analyzed using simple percentages and frequency table. The findings suggest effective Public Diplomacy, Nigeria's image, and its ability to attract Direct Investment. It also pointed out that lack of good governance, transparency, corruption, failed leadership and others remain critical problems associated with Nigeria's current international image. The paper, therefore, recommends among others the strengthening of good governance and public diplomacy as a means of improving Nigeria's international reputation. KEY WORDS: Communication, Game-changer, Organization, Brand. |
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| Cite Article: | "Communication : A Game - Changer for the Nigerian Brand", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.b236-b249, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403124.pdf |
| Downloads: | 00049 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403124 Registration ID: 212681 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: b236-b249 Country: 12 Igwe Close Umuahia, Abia state, Nigeria Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403124 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403124 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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