Paper Title
A Comparative Study of Consumer Behaviour between Online Shopping and Traditional Shopping
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Registration ID: IJNRD_216043
Published ID: IJNRD2403364
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Keywords
Consumer behaviour, online shopping, traditional shopping, decision-making process, marketing strategies
Abstract
INTRODUCTION: This study intends to investigate the variations in consumer behaviour between traditional retail and online retail. This research proposal's goal is to present a thorough plan for the suggested investigation. Keywords: Consumer behaviour, online shopping, traditional shopping, decision-making process, marketing strategies OBJECTIVE: This study would try to find the differences in consumer behaviours in online shopping and traditional shopping and the factors that affect these differences in consumer behaviours. METHODOLOGY DATA SOURCES: Primary Data: The research study was conducted through an online survey. A Google form questionnaire was circulated for collecting and gathering information. The study was conducted to examine and evaluate the differences in consumer behaviours in online shopping and traditional shopping and the factors that affect these differences in consumer behaviours. The sample size for the survey was of 100 people, who belonged to the age group of 15- 60 years. Out of 100 respondents, 73 were females and 27 were males. Since forms were filled by known people, it was a convenient sampling. Secondary Data: To gain a better understanding of the research topic, references were taken from articles and research papers available on the internet. SUMMARY & CONCLUSION This research project enabled us to gather responses of 100 people, consisting of 73 females and 27 males, belonging to the age group of 15-60 years which helped us understand the differences in consumer behaviour when shopping online v/s traditionally, particularly pertaining to the broad product categories of clothes, shoes, bags, groceries, food & beverages, electronics and home décor and kitchen appliances. The study shows that in general most people prefer to shop offline, despite the trend of online shopping gaining a very large and consistent base. This is because they find better quality in products when shopping in a market as compared to online shopping platforms. Even though online shopping platforms like Amazon, Nykaa, Meesho, etc. provide easier access, more convenience with their shop anywhere- anytime feature and comfortable delivery options; people still prefer to go to a market physically, as they are able to touch and feel the product, know exactly what kind of a product they will receive by the end of the purchase, are able to bargain with the shopkeeper for better prices and receive the product immediately upon purchase and hence don’t have to wait for the product to be delivered. Also, for some products like groceries, people prefer to purchase them offline rather than online as they are required daily, their quality can be checked through touch-and-feel and groceries are found for cheaper rates offline than online. Offline shopping is also preferred by most because of better customer service. However, online shopping was preferred over offline shopping when it came to finding better prices and wider variety of products. People also find online shopping to be more cost-effective than offline shopping as it saves fuel and precious time. Online shopping platforms also allow users to understand the general perception and experiences of others after using a product through online reviews, before making a final decision regarding the purchase of the product. An interesting result found from the survey conducted was that most people check prices online before going to a market to purchase a product. This helps them in gaining a better understanding of the product’s actual worth and allows them to bargain with the seller for cheaper prices. People also find the payment process to be more convenient when shopping online as compared to when shopping offline. The most preferred mode of payment when shopping online was found to be Digital wallets or UPI, whereas for offline shopping it was through cash, closely followed by UPI. Thus, it can be concluded that online mode of payment is generally preferred by most people in both, online and offline shopping. It was also found that people began shopping online more frequently since the Covid-19 pandemic. The most popularly online-shopped product category was of clothes, shoes, and bags; followed by groceries; and food & beverages. Thus, we can conclude that though both online shopping and offline shopping have their own perks and laggings, in general people prefer to shop offline than online for most products; and there are various factors like quality, prices, variety, assistance, convenience, etc. that cause the differences in consumer behaviour when shopping online and traditionally.
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How To Cite (APA)
Chavi Sawhney , Ishita Saini, & Tripti (March-2024). A Comparative Study of Consumer Behaviour between Online Shopping and Traditional Shopping. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(3), d458-d480. https://ijnrd.org/papers/IJNRD2403364.pdf
Issue
Volume 9 Issue 3, March-2024
Pages : d458-d480
Other Publication Details
Paper Reg. ID: IJNRD_216043
Published Paper Id: IJNRD2403364
Research Area: Arts
Author Type: Indian Author
Country: New Delhi , Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2403364.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403364
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