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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | A study on employer branding and its influence on talent acquisition |
| Authors Name: | Loshna D |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_217655
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| Published Paper Id: | IJNRD2404226 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | The purpose of the study is to explore the influence of employer branding has on the recruiting and retention of employees. The word Employer branding is modern word for Human Resource Management and Marketers. Employer Branding deals with the concept of impact on attracting the expert employee performance, organisational culture and achieving competitive lead within the market. Organizations have begun to invest on the employer branding as employees are the internal customers of the firm. It's the smoother recruitment process, employee satisfaction, employee retention and competitive advantage. The employees of all the hierarchy levels need to join their hands to achieve employer branding. Employer branding is a strategy employed by a company. It helps to form an Employer Value Proposition (EVP) that conveys desired current and prospective employees why the organization is exclusive and fantastic place to figure in currently, the overall focus of an Employer Branding research is especially targeted towards the recruiting. However, Employer Branding also necessitates branding activities to existing employees and former employees. The analysis of conceptual framework is to formulating the strategy, organising a structure and communication of the desired image and brand values. The aim of this thesis is to analyse how the attract stage of employer branding could be improved and formulate suggestion for improvement. |
| Keywords: | Employer branding, Talent acquisition. |
| Cite Article: | "A study on employer branding and its influence on talent acquisition", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.b980-b984, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404226.pdf |
| Downloads: | 00044 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404226 Registration ID: 217655 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: b980-b984 Country: SALEM, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404226 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404226 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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