INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
In the domain of international relations and the projection of national power by nations across the world, the concept of 'Soft Power', introduced by Joseph Nye in the late 20th century, has emerged as a critical tool for nations seeking to exert influence and shape global narratives without resorting to coercion or military force. This research article investigates the various assets or cultural forces evident in building and consolidating the ‘Soft Power’ of the US, India and Japan. Soft Power serves as a cornerstone for nations to mold their global image and influence. The study specifically examines the significance of culture as one of the major elements which helps a nation cultivate its ‘Soft Power’, which has historically encompassed a broad spectrum of elements including lifestyle, cinema, arts, cuisine, storytelling, entertainment industry, folklore and many more. These cultural facets have evolved into a formidable force, capable of advancing a nation's interests on the global stage. Today, the US, India, and Japan share a common interest in the Indo-Pacific region, aiming to establish it as a free and open space conducive to prosperity, devoid of any hegemonic dominance. In their pursuit of a good nation branding and engagement with the global public through public diplomacy, cultural influence and attraction has also quite played a huge role and it cannot be denied. This article studies those aspects of cultural influence which had helped cultivate and shape Soft Power of the US, India and Japan.
Keywords:
Power Struggle, Global Influence, Cinematic Power, Tech Giants, Globalization, Culture, Food, Nation Branding
Cite Article:
"Cultivating Soft Power Through Cultural Influence: Comparative Analysis on US, India and Japan ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.c456-c465, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404284.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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