INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Purpose:
This study aims to investigate the awareness, understanding, and adoption of green finance among
university students at Lovely Professional University (LPU). It seeks to identify the underlying
factors influencing students' awareness and comprehension of green finance, as well as examine
the perceived barriers hindering the adoption of green financial products among students.
Methods:
The study employed a quantitative research approach, utilizing survey methodology to gather data
from a sample of university students at LPU. The survey instrument was designed to assess
students' awareness, perceptions, motivations, and barriers related to green finance. Data analysis
involved factor analysis to identify key themes and patterns in the responses.
Findings:
The study revealed that limited information and distrust obstruct green finance investment, yet
students exhibit a robust eco-awareness. Knowledge and perception significantly influence
adoption, underscoring the need to enhance understanding and address reservations. Additionally,
perceived risks associated with green financial products pose significant barriers to adoption.
Significance:
This study offers insights for policymakers, educators, and financial institutions aiming to promote
sustainable finance among university students. Addressing information gaps, building trust, and
enhancing knowledge are crucial. Further research on cultural, and institutional factors, and the
role of technology is recommended.
Keywords:
Green finance, University students, Awareness, Sustainable Investment
Cite Article:
"A study of awareness and knowledge of Green finance among university students", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.d93-d120, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404313.pdf
Downloads:
00031
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn