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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Sexualisation of Women in the Media in Ma |
| Authors Name: | Dr Ambikai S T Singam , Dr Jaganraj Ramachandran |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_213953
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| Published Paper Id: | IJNRD2404368 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | This is a conceptual paper to evaluate the sexualisation of women in media. Recently there has been a rise in sexually objectified portrayals of women in mainstream media. Women are reduced to their bodies and as such are viewed as having no personhood causing a female’s worth to be dependent on her appearance (Szymanski, Moffitt, & Carr, 2010). The present research paper examines how women are affected by the reduction to objects to fulfil the sexual pleasures of men. Using the recent research available, a thorough analysis was conducted to understand how sexual objectification affects consumer culture, self-esteem in adolescents, and lastly the beauty standards in Malaysia. The results reveal how a patriarchal culture promotes the objectification of women to sell products, sometimes selling the actual objectified women. Additionally, this sexual objectification is internalized to self-objectification that undermines self-esteem and promotes self-hatred and sometimes self-harm. Research about sexual objectification in other countries like India and Pakistan was used to compare how different cultures use and reduce women to objects (Lepcha, 2018; Ullah & Khan, 2014). Finally, a comprehensive analysis on the limitations and gaps in this research field showcases how future research can improve and expand on objectification theory. Ultimately, understanding the sexual objectification of women in media can promote media literacy and improve self-confidence. Finally, lack of empirical evidence is recognised in this paper and several suggestions are made for future research and recommendation for enactment of a new law pertaining to sexualisation of women in media. |
| Keywords: | sexualisation, women, objectification |
| Cite Article: | "Sexualisation of Women in the Media in Ma", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.d613-d620, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404368.pdf |
| Downloads: | 00020 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404368 Registration ID: 213953 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: d613-d620 Country: SUBANG JAYA, Selangor, Malaysia Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404368 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404368 |
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ISSN: 2456-4184
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